The design and installation of a large-scale exterior holiday décor program for Cartier 5th Avenue, NYC. A custom fabricated ribbon structure illuminated with 70,000 red led lights served as the corner anchor to adorn the building. Oversized replica Cartier jewelry boxes spanned the lower half of the building and main entrance, creating a luxurious sculpture of brand icons.

During a major renovation of the building’s façade, a large-scale digital print scrim enveloped the building, while custom lit garlands masked lower scaffolding supports and created a festive wonderland for customers at street level.


5th Avenue Flagship, NYC

Program Elements: